Appearance

I lose my faith of the Apprentice boardroom after watching this episode. Yeah, maybe because Tim is one of my favorite, but I started to ask the fairness of the interview process.

I am not happy with the boardroom interview. Most of the time, people get eliminated because they cannot stand for themselves. This time, everybody wants Tim to get fired, except Heidi maybe. Let's see what happened.

The issue is simple - Tim being a distraction because of his relationship with Nicole. They said that he is disloyal, and went blah blah blah. I don't really think that Tim is a really strong player, but in the boardroom, he brought up a lot of good case. Such as all of the ideas were coming from him, he didn't mix up the relationship and the task, and he even point out that he was a better player than Frank.

Trump said before firing Tim, 'She (Nicole) has become a distraction and I don't care what you say, and most importantly, you lose the task because of your idea. Tim, you're fired'.

At this point, I wonder, who was getting distracted? Was it the team or just Tim? And as Trump point out that he 'didn't care what Tim said', that was the time I feel that this boardroom session is useless. Trump clearly came up with a prejudgment, and he should simply fire Tim when he got into the room.

Heidi even asked the team about what kind of distraction caused by Tim. Nobody said anything. That is a good point, but I was frustrated that Trump couldn't see that.

I keep wondering, is this interview process really useful, in search of a subordinate. Since the first season of The Apprentice, all of the winner was the one who are confident looking person, didn't talk too much, didn't have a hype kind of personality. Tim wouldn't win even if he didn't make any mistake. Every time the use the term 'you are not fit in this company'. By saying that, I also want to predict that Nicole and Frank will never win this game. Let's see and then we conclude.

The task

Now, the task. Arrow came up with 'it's for everyone' theme. I like the concept. It is really natural and it always bring the element of 'belonging' when you read an advertisement. But again, a simple question, why are the advertiser keep putting model or supermodel to advertise their product? Simple, no need to go to any marketing class to answer, it is because they want us to feel like we are turning to that people (model) when we use the product.

Remember having some cloth that looks so great on the catalog and then when we tried on, it didn't really goes well but because  it looks nice on somebody else, we feel like it was great on us? Same case as wearing same looking cloth that celebrity wore, they even have that column in teen-magazine, and some brand that provide similarly looks jeans or shirt. It doesn't really works for everyone, but we still feel great to have it and wear it.

Lot of mumbling again, but my point is simple. Arrow's first error is because their demographic wasn't really wide (they do use a lot of word 'demographic' this season). They have people from every color, but they don't have people of different ages - no teenager, and most importantly for an advertisement, no supermodel looking person. Mix it up, and then you call 'product for everyone'.

Second, their scientific explanation is too much. I can't really read what they wrote, but it looks more like a pamphlet than a newspaper advertisement. Ivanka was right about making it short.

Third, this is not a weight-loss product, where you have to show 'before and after' shot. And yeah, Trump was right that they look like they are all sleepy rather than having a bad breath. By the way, we never see a bunch of people try to smell their breath especially when they know they have once.

Oh okay, now I started to see that this whole idea of Tim was crap. Can I say I change my mind about what I wrote previously? Naah, I don't think I should say that.

I prefer to say that this is a team's mistake. They didn't have any effort to list down the ideas in their brainstorming session. Frank didn't held a good photo shoot session. Stephanie never step up and all she can do is presenting which didn't really contribute much in this task compared to the car showcase task.

And what did James do? Yeah, you name one if there was any.

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